The Perils of Ignoring Your Website Analytics

In any given day, can you tell how many people visited your site? And of those, how many searched for you on a search engine, and how many (more likely) found you through another site? Do you know what sites lead the most amounts of people to you, how long they stayed, what pages they looked at longest? Most bloggers or business owners will not know these facts. And they are sorely missing out on what that information can do for them.

This magical set of data is acquired through website analytics. Without it, you may be wasting time and money on your website or blog, when you could be learning and capitalizing on the info to your benefit. When you start paying attention to the specifics of your website’s visits, you can improve campaign effectiveness, your website’s design, and your whole entire marketing strategy based on this tool alone. And one thing is for sure, even if you’re not on the website analytics train, your competition certainly is.

There are many different ways to obtain this information. If you’re the DIY kind of person, you can use Google Analytics, which is free to the public once you create an account. This is convenient if you happen to be simultaneously utilizing a Google Adwords pay-per-click account, as the two link together easily. Another option, if you’re not so tech-savvy, is to have a Marketing Agency handle all of your analytics for you, and hand it over in the most useful of ways.

The best thing about website analytics is that everything is quantifiable and trackable. It allows you a wealth of useful knowledge, in fact, more information about your website than you’ll ever need to know! The fact is, if you’re serious about your website’s success, you need to get serious about analytics, and how they can help you improve your site and your overall goals.

For more information about website analytics, click here!

Is Marketing Always About Sales?

A complicated question, the answer to which can be both yes, and no. The end goal of marketing is usually sales; trying in some way or another to convince someone to buy a product. However, it is also often about more than that. At its core, marketing is about communication; the one thing that could be argued to be more important than sales, since sales depend on people knowing about and trusting your company.

The bigger question here could be what are the other benefits of marketing, or of changing up your marketing campaigns? An example of marketing that does not aim to raise sales could be anti-tobacco ads. Those are actively trying to get people to stop purchasing and using a product. Or oil companies going for a “cleaner image”, who release marketing designed to convince people to see them in a “better light”. These are examples of marketing for the sake of reputation, which can be a powerful tool or even a game-changer; and it has almost no direct correlation with boosting the sales of a product.

Clearly this Ad is not meant to drive sales

One the other hand of all of this, what would pay for a company’s marketing if not the steady inflow of cash? Sales are invariably what keeps a company afloat. And to maintain sales, sometimes you also have to maintain a reputation, or launch a campaign that is purely informative and does not immediately drive income. Marketing techniques have had to change and adapt to the growing technological advances in the past few years. This is why now, more than ever, it is important to have a solid marketing strategy, or an agency that knows what they are doing. And to remember that while sales are important, and the desired end result, not all of your marketing has to be a sales-pitch.

For more marketing strategy tools and tips, contact the friendly professionals at JDCreativeOptions.com now!